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Build it step by step

Build a funnel with one clear next step.

Match the customer journey to the offer rather than adding unnecessary pages.

01

Product funnel

Show the product, practical benefits, price, shipping or delivery details, and answers to common questions. Connect checkout to confirmation and fulfillment.

02

Service funnel

Explain the result, scope, process, and who the service fits. Send visitors to an inquiry, consultation, estimate, or direct checkout depending on complexity.

03

Webinar funnel

Use a registration page, confirmation, reminders, a clear joining link, and follow-up. Explain the event time zone and what registrants can expect.

04

Measure the handoffs

Track relevant page visits, inquiries, registrations, purchases, and completed delivery. Test links on mobile and improve the step where customers get stuck.

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