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Start with what you do

What kind of business
will you build?

Your business type describes the work you do and what you sell. Your legal entity—such as an LLC or corporation—is a separate decision.

Home & property services

Cleaning, landscaping, home maintenance, carpentry, painting, or property care.

PLAN FOR

Service area, tools, scheduling, job estimates, and any trade licenses.

Professional & consulting services

Business consulting, design, bookkeeping, writing, marketing, or project management.

PLAN FOR

Specialized skills, scope of work, client agreements, and professional requirements.

Retail & resale

A physical shop, online store, resale business, or specialty product retailer.

PLAN FOR

Inventory, suppliers, margins, fulfillment, and relevant sales-tax requirements.

Online & digital products

Templates, software, digital downloads, subscriptions, or online resources.

PLAN FOR

Digital delivery, access controls, payment processing, and customer support.

Food & hospitality

Catering, food service, a bakery, food truck, or hospitality service.

PLAN FOR

Food safety, facility approvals, permits, staffing, and perishable inventory.

Beauty & personal care

Hair services, barbering, skincare, nails, or other personal care.

PLAN FOR

Professional licensing, sanitation, appointments, facilities, and insurance.

Arts, media & entertainment

Music production, photography, video, event entertainment, or creative work.

PLAN FOR

Rights and permissions, equipment, deliverables, booking, and project terms.

Education & training

Tutoring, workshops, skills training, coaching, or an online course.

PLAN FOR

Learner outcomes, safeguarding where relevant, credentials, and delivery format.

Transportation & delivery

Courier work, delivery services, moving, or passenger transport.

PLAN FOR

Vehicles, commercial-use insurance, operating authority where required, and logistics.

Health & wellness

Fitness instruction, wellness services, or licensed health services.

PLAN FOR

Scope of practice, professional licensing, client safety, and privacy obligations.

Child, family & pet services

Childcare, family support, pet care, grooming, or boarding.

PLAN FOR

Applicable licensing, facilities, safeguarding, care procedures, and insurance.

Manufacturing & handmade goods

Craft products, small-batch production, apparel, or other physical goods.

PLAN FOR

Materials, production costs, product safety, labeling, and quality control.

Events & rentals

Event planning, equipment rentals, decor, party services, or venues.

PLAN FOR

Availability, deposits, damage terms, delivery, setup, and cancellation procedures.

Real estate & property management

Property services, leasing support, or property management.

PLAN FOR

Activity-specific licensing, trust-account rules where applicable, and owner agreements.

Agriculture & outdoor business

Farming, plants, specialty growing, or outdoor services.

PLAN FOR

Land use, seasonality, equipment, environmental rules, and distribution.

Community & nonprofit activity

A charitable, educational, member-based, or community-serving project.

PLAN FOR

Mission, governance, funding, and whether nonprofit formation and tax exemption fit.

Write your business in one sentence.

“We help [customer] achieve [result] by providing [product or service] through [delivery method].”

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